In India, the automobile sector vital players (companies) are following up on the concept of Electric Mobility as it is considered as the future of Automobile Industry. Whether four-wheeler or two-wheeler, manufacturers are focusing on the bigger picture of manufacturing the Electricity Operated Vehicles also known as EVs. India’s oldest two-wheeler manufacturer, Bajaj has also taken up the route to Electric Vehicle production with the launch of its Urbanite Brand.
Bajaj Motors has been working on launching and is all set to entertain its customers with electric vehicles in the coming time.
“Everything depends on how the customers respond to what we put in. Obviously, we will work our hardest to get out what we think would be very exciting for the customer, and I am very confident that when we do put out a product or a set of products, we will see a resonance from the marketplace,timing is something which, frankly, I don’t think any individual party can comment on right now. It depends on many parameters, including charging infrastructure which is a very big piece of course.” Eric Vas, President of Bajaj Auto’s Urbanite business unit. Vas was speaking on the sidelines of the 59th annual session of the Automotive Component Manufacturers Association of India (ACMA) last month.
The Niti Aayog has proposed that two-wheelers below the capacity of 150cc sold in the country after March 31, 2025, should be electric ones only. It has also proposed that three-wheelers sold in the country should be electric ones only after March 31, 2023. Commenting on the growing the size of economy, he said start-ups and entrepreneurship were important factors going ahead.
“Going by that reality, combustion engine vehicles are going to be around for quite some time. You do not know how fast the battery prices will fall. I believe EVs are going to be very important for us in the way forward, if you look at other brands that work around weakness, they are very big and very substantial. I think the size of the market can surprise us and the price-point that people are prepared to pay for an electric product could also surprise us in a country like India “, Vas said in a panel discussion at the ACMA conference, in the context of the challenges to be faced in the future and also the opportunity to establish Bajaj in the E-Mobility market.
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