There is a huge reverse migration happening in India right now. The skilled and the unskilled have less jobs or jobs losing in the cities. Tamaala, the Bangalore based collaborative art initiative, has a solution to this problem.
For sustainable gifting : Tamaala
It was interesting and informative for Smart Sustain to Interact with the co-founder of Tamaala , Surana Kamakshi.
For ages the economic and social fabric of humanity has revolved around the tenet of Sustainability, till we decided to interfere. Once considered instinct, now needs to be done with a great deal of thought and deliberation.
Sustainability is defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance.
Aesthetics would refer to giving or designed to give pleasure through beauty.
Design is the art or action of conceiving of and producing a plan or drawing.
Put all these together and we would have created a piece of art that endures.
The intention of sustainable design is to “eliminate negative environmental impact completely through skilful, sensitive design”- to use renewable resources, impact the environment minimally, and connect people with the natural environment.
By purchasing a Tamaala product, you as consumers are generating livelihoods for three types of artisans in three regions of Karnataka, namely Ramanagara, Channapatna & Raichur.
Achieving sustainability goals, empowering and protecting rural livelihoods, enabling the merging of indigenous art and craft into mainstream economy, promoting handmade as the future of a stable circular economy and of course preserving and promoting traditional art forms of the country are the sole purposes of Tamaala.
(Excerpts from the article written by Suvarna Kamakshi in their website)
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