The fashion industry is one of those industries that has been growing at a tremendous pace all around the world.
Each era in fashion brings something new and innovative with it. This can be seen clearly ever since the late nineteen hundred. In the 1960’s we saw geometric patterns. After that in 1970’s, we saw a rise in the use of colors like grey, black, white, and earth tone colors. In the mid-1980s youngsters were under the influence of MTV fashion and in the 1990’s we saw fabric treats being used by the customers.
By going digital and with the easy availability of phones, computers, and other gadgets, fashion too has gone digital making it just one click away for all those who need it. So how does it take the load off of our environment? What positive impact does it have that people and organizations alike are turning towards it these days?
Well, the fashion industry is still undergoing a change and both local and global brands are trying to go online as it is made available to all with ease. It is eco-friendly as it doesn’t have all the hazards of the traditional shopping style. There is no waste of other resources such as fuel, transportation, and also avoids wardrobe clutter as just the internet data is being used. The production takes place as per customer consumption so that it reduces the usage of resources thus making it economical.
Brands do have a concern about losing their brand identity but this is overridden by the perks digital fashion gives to both the industry and the customers.
The reach of these goods is also more as digital media is vast and the details of goods are circulated with the help of social media to those who are interested. They gain the knowledge as to whom their target audience will be based on user data being collected by analyzing sites. This in turn helps with marketing as the industry knows its audience in advance.
In short, there are many perks of digitizing fashion in this new era. It satisfies both the consumer and manufacturer needs and takes fashion to a whole new level. It not only makes the industry products available to all but also helps reduces the cost of these items as no resource goes waste and the production cost goes down.
The fashion industry has a bright future ahead in the online medium.
Article source: fiber2fashion.com, euronews.com
Image credit: liveareacx.com
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