The arrival of Onam is marked by traditional boat races, dances, games and a delicious Sadhya. Onam for Keralites is a celebration to get together with family and friends and have a merry time and above all it’s a creation of everlasting memory.
Onam is also an occasion to showcase your taste in traditional outfits that one wears at the time of the festivities.
This traditional outfits which are new are known as “Onakodi” .Women wear Beige and gold Kasavu sarees whereas men wear Kasavu mundu with shirts or Kurta.
In the recent years the taste of the Keralites has taken a shift towards natural and authentic fabric tastes. Fashion designers are experimenting with the design in a way that preserves the traditional and authentic feel but provides a fresh breath. Designing outfits that has the elegance to wear it to social gatherings as well as practicality to wear it as daily wear are getting strong responses from the young crowd of Kerala. The concept of presenting a gift that is special and soulful has made the Handloom sarees rise up in demand and helped revive a community of people who are culturally and financially dependent on this traditional industry which has put them in an endangered situation because of the market flood of mass-produced cloths. The new designs of “Onakodi (New dress)” also brings out the elements of myths and stories from local folklore that once invoked fascination in olden days.
Clothes made of Hemp fabrics have caught the attention of the young crowd who are interested in slow fashion ideas.
It has many advantages when compared to the regular alternatives which closes the gap again for the potential customers who is looking for an change. Hemp fabrics have superiority in terms of durability, comfortability and the versatility to blend with other weaker fabrics to make them stronger all adds to be a great fabric and the fact that it takes less resources to be produced than cotton makes it an excellent option in every aspect. The clothes made out of Hemp fabric is Bio-degradable hence adding it a factor of sustainability.
Fashion is a way to say who we are without having to speak and let the choices we make this season bring happiness to someone’s life so that we can carry forward the Ethos of Lord Mahabali , who envisioned a land where everyone lived happily.
Image courtesy: The Hindu
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